Coach X WNBA

GET THAT BAG

The WNBA has more eyes on it than ever, which means the brands it works with are more important than ever. As the official handbag of a women’s sports league disrespected by unfair pay, Coach is rising to the occasion and speaking out to make sure our players

Get That Bag

WNBA players don’t make anything off their jerseys - we know, insane - so we’re making special edition jersey bags for every single athlete.

All profits go to the players themselves

During pre-game tunnel walks, the athletes will walk out carrying their personalized jersey Coach bags, unveiling them for the first time.

tUNNEL WALKS

Walk the Talk

New York Fashion Week is the pinnacle of the fashion world. It’s also a great place to make a statement. Fashion Week happens in September, which also happens to be right when the WNBA playoffs start.

Coach will host their Fashion Show on the first day of the playoffs. The show will be attended by exclusively women and will feature the Mt. Rushmore of female empowerment: Diana Taurasi, Sue Bird, and Dawn Staley are WNBA icons that have made the league what it is today

Coach on the Court

The bridge between fashion and sport doesn’t stop there. At the playoff games, Coach is hosting popups and showcases featuring the player’s jersey bags, so fans can support the players in every way possible.

Social Justice

During the show, we’re running a total media blitz: all of our socials, and the WNBA’s, will be covered in infographics and calls to action. Coach is advocating for players from every angle.

Every great player has a great coach - one who believes in them, advocates for them, and gives them every opportunity to perform their best. We’re no different. When it comes to respect, financial or otherwise, it’s time to call in this Coach, because we’ll always make sure our athletes Get That Bag.