BITE BACK
Jack Link’s
Half of consumers looking to eat more protein are female, but you wouldn’t know it looking at Jack Link’s. Being the dude snack for dudes is a stereotype that jerky brands have leaned on for years. But it’s 2025, and women are done being told how to act, who to be, or what to eat. That’s why we’re putting that tired jerky stereotype to rest by encouraging women to break expectations and BITE BACK.
We’re redesigning Jack link’s packaging so that anyone can put their eyes over the iconic Jack Link’s Sasquatch mouth to BITE BACK, showing that anyone can have a jerky-loving wild side
The “Bite Back” Pack
Messin’ With Jerks
The Jack Link’s Sasquatch and viral tiktok star Drew Afualo, a.k.a. The internet’s “Crusader For Women,” are hitting the streets with a mic and plenty of jack link’s jerky.
They’re talking with women outside nightlife hotspots about the funniest and most ridiculous jerks they’ve dealt with, while handing out jerky, scaring off jerks in real-time, and reminding everyone to bite back with confidence.
Show Us How You “BITE BACK”
Post a picture of yourself eating jack link’s with our “Bite Back” filter, Tag us, and we’ll feature you in the campaign!
Scratch Back
A glamnetics collab that doesn’t just bite back, it scratches back.
