Sonic America’s Drive In
A massive, interstellar object known as 3I-Atlas has been orbiting Earth’s solar system. Its irregular size and movements have scientists baffled, with many claiming … it could be a sign of extraterrestrial life.
But Sonic doesn’t fear the unknown. They see an opportunity to tap into an entirely new customer base.
And it all starts with Sonic joining the conspiracy chat on socials.
By launching Project T.O.T. (Transmission of Taters) we’re going to be the first fast food chain to make contact with alien forces through one of our most beloved menu items– the humble tater tot.
You heard that right…
we’re shooting
tots into space.
Area 44
And to celebrate this intergalactic union of flavor, we’re going to invite all life-forms to come experience Sonic at a special, alien-friendly pop-up in Roswell, New Mexico.
We’re even dropping a brand new menu designed for otherworldly taste buds (and humans too, of course…)
And to keep getting the word out about the new menu, we’ll plaster OOH all across the country… and beyond!
To further promote the menu launch, we’ll invite Sonic fans to turn their eyes to the skies at cosmic event watch parties with special late-night happy hours.
Can’t make it to the watch party? Join the Sonic rewards app for a chance to win your very own Mission Pack space exploration kit.