ESPN Fantasy Sports

Women are the fastest growing demographic in fantasy sports, but their presence in leagues—not to mention their success—still shocks. To ensure everyone knows fantasy sports are her turf, too, ESPN Fantasy highlights how

SHE UPSETS

Join The Upset

We made a new landing page for ESPN Fantasy, The Upset, to serve as a home base for women. Here, she’ll find insights by female ESPN analysts, women-run leagues, FAQs for newcomers, and information on upcoming events.

Stadium Takeovers

We took over stadiums for women-only draft day parties, where insights were shared, food & bev was served, and nails and rosters were polished.

The Locker Room

To kick off the new season of fantasy football, we opened pop-up sports bars for women to attend events, facilitate leagues, and talk about all things fantasy.

Drafted Away

We transformed ESPN Fantasy’s ultimate draft weekend into a girls’ getaway. Invites were sent based on a lottery system for female commissioners, To be hosted by NFL analyst Mina Kimes and ESPN Fantasy analyst Liz Loza.

Snap A Smugshot

For sharing stats and wins, we installed smart mirrors in stadium bathrooms and sports bars that allowed players to sync their ESPN app through a QR and take a selfie with their fantasy updates.

Out Of Your League?

Join hers. We partnered with female influencers to commission leagues, which we filled with a random selection process for those who signed up. Players received special draft day and in-person game experiences.

Call Her Commissioner

Now the Daddy Gang is living out another kind of fantasy, because Call Her Daddy podcast host Alex Cooper became an MLB Fantasy League commissioner with open sign-ups..

COMMISSIONHER Merch

Fashion-forward COMMISSIONHER merch, made in collaboration with boutique sports brands, was sold online and at events.